BA Pub Crawl
Getting that Buenos Aires night life feeling throughout graphics. Party taken seriously
The Buenos Aires Pub Crawl is a bar hopping company established in BA since 2007. Due to growing competition, they approached us to help them create engaging content for users and to promote their 7 day round party.
In order to make the voyage successful, we decided that the company needed refreshing content to engage travelers and locals, and a new online platform that was user friendly in order to increase online event subscriptions.
The account presented a special challenge: how do you promote every day events without becoming spam? Engaging content was a must if younger audiences were the main target.
In order to connect with young audiences, the need for proper language, graphics and captions had to work seamlessly together, creating not only fun, but smart content.
Twice a month the company hosted special themed Pub Crawls, and for each occasion design systems were drawn.
These were implemented in social media— Cover, Profile and Post photos —, on the website and offline in A3 posters to be distributed in carefully researched hostels through Buenos Aires.
With the content in motion, the final step was to prepare the website to round up what the ads through social media encouraged the users to do: sign up for the Pub Crawl events.
The page seamlessly leaded users to know where the pub crawls where at the moment, with the possibility to sign up with a simple pop-up that had 2 easy steps to complete the registration.