Retargetly

Working on a new identity and website for the largest Data Stack company in Latin America.

Scroll

Retargetly is the largest independent Data Stack company in Latin America. They approached us with the need of a new identity fitting for their plans of global recognition.

 

 

Focusing on brand identity at the core of the project, the main idea was to establish a clear direction for the company’s intentions. In order to discover what they wanted their brand to look like, first we needed to define what was the brand at it’s core. We’ve worked closely with Retargetly’s team to achive an identity that was truly theirs in focus groups that made everyone a part of the new identiy.

Created with Sketch.

Once the main drafts for the brand were drawn, we invited the whole Retargetly team to make their own version for the logo, and also create a tagline for the brand that was truly at the heart of what Retargetly stands for. Not too technical, not to intangible, that was our goal. At the end of the exercise we’ve made and established the main concept:

The re-branding included the website as well, for which we designed and coded. Working seamesly betweeen code and design, we were able to maintain the design standards set.

Next Project

Mad About Soccer

Mad About Soccer

Working with Miami's biggest soccer stores on their content and identity.

Scroll

Mad About Soccer is a soccer store established in Florida since 2001. It has currently three stores in Miami and one in Wellington. Having grown big offline, it was time to expand their online frontiers.

 

We’ve teamed up with Mad About Soccer’s crew to expand their online influence mainly via social media’s biggest platforms, working on dynamic and engaging ways to constantly showcase new products without explicitly selling them to consumers.

To reinforce the main objective of constantly showcasing new products without explicitly selling them to consumers, the team made a series of posters to promote matches, new releases and special promotions.

Adventure Date

2015 — Currently working

Next Project

BA Pub Crawl