ESPN

Designing and coding the monthly sports digest for Latin America

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ESPN Magazine is a monthly digital sports publication distributed through new stands in the App Store and Play Store.

 

The team designed, coded and distributed the magazine in an app format working with LBO® Liberomedia. The app was served to all Latin American markets in both app stores, with Colombia an Mexico getting a special curated edition with special content for each country. Working seamlessly on image production and programming made posible amazing and engaging results.

Working not only on image and content production but also on programming made possible for amazing results. From planning to executing, the project represents what integral design means for us.

 

The idea of having content being organized in response of what the execution and real distribution was taken into account as a result of the study of previous magazines, and improving the way content was shown was at the cornerstone of the project itself.

The magazine was distributed for tablets and mobile devices, both having horizontal and vertical versions to adjust to the viewport’s orientation. In total, 4 versions for each magazine were produced on a monthly basis.

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Flowen

Flowen

Pushing the limits of e-commerce and creating a lab like experience for online shopping.

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Flowen is a luxury fashion and accessories brand based in Los Angeles and Miami. They’re otherworldly products required and otherworldly online shop, which we worked closely with their team to deliver. And we did.

 

Creating jewelry pieces imagined from the combination of nature and art, reaching unforeseen levels of sophistication, the product variants outgrew the total number of products to a number of 24 to 1, so the main focus was how to bring that to life without showing the products all over again with small variations. In order to achieve this in an engaging way, the team came up with the “make your product” version of an online shopping. The product is presented with all the variants, and the user gets to select which variants it includes in the final product. Requested by the client, this process had to be visual.

The platform evolves on each user interaction, making the selection process engaging and interactive with special animations, therefore guiding the user into the selection process.

 

Obsessed with the PHI and Golden Ratio, the screens that made up the rest of the shop were drawn up respecting this ratio.

 

Thus the position of the logo, and the on screen elements that worked when the header remained fixed on the top of the page. For the collections section of the shop, a grid of thirds was used on desktop to prioritize the products viewing, always keeping the Flowen aesthetic.

With a clear aesthetic in place, the animations followed up to complete visually the desired experimental mood that Flowen is based upon.

 

The team worked closely to work the animations and animating the content using the distinctive golden ratio division, as seen on the menu, main slideshows and side cart navigation. These were re designed for mobile views, in order to make the animations full use of the vertical viewport that mobile devices offers.

The final project is still in development, but you can check the animated website below. We always have the view online option at the end of our projects, but we do encourage this time to view it.

Disciplines

Adventure Date

2017 — 2018

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Retargetly

Retargetly

Working on a new identity and website for the largest Data Stack company in Latin America.

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Retargetly is the largest independent Data Stack company in Latin America. They approached us with the need of a new identity fitting for their plans of global recognition.

 

 

Focusing on brand identity at the core of the project, the main idea was to establish a clear direction for the company’s intentions. In order to discover what they wanted their brand to look like, first we needed to define what was the brand at it’s core. We’ve worked closely with Retargetly’s team to achive an identity that was truly theirs in focus groups that made everyone a part of the new identiy.

Created with Sketch.

Once the main drafts for the brand were drawn, we invited the whole Retargetly team to make their own version for the logo, and also create a tagline for the brand that was truly at the heart of what Retargetly stands for. Not too technical, not to intangible, that was our goal. At the end of the exercise we’ve made and established the main concept:

The re-branding included the website as well, for which we designed and coded. Working seamesly betweeen code and design, we were able to maintain the design standards set.

Adventure Date

2017 — 2018

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Mad About Soccer

Mad About Soccer

Working with Miami's biggest soccer stores on their content and identity.

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Mad About Soccer is a soccer store established in Florida since 2001. It has currently three stores in Miami and one in Wellington. Having grown big offline, it was time to expand their online frontiers.

 

We’ve teamed up with Mad About Soccer’s crew to expand their online influence mainly via social media’s biggest platforms, working on dynamic and engaging ways to constantly showcase new products without explicitly selling them to consumers.

To reinforce the main objective of constantly showcasing new products without explicitly selling them to consumers, the team made a series of posters to promote matches, new releases and special promotions.

Adventure Date

2015 — Currently working

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BA Pub Crawl