Mad About Soccer
Working with Miami's biggest soccer stores on their content and identity.
Mad About Soccer is a soccer store established in Florida since 2001. It has currently three stores in Miami and one in Wellington. Having grown big offline, it was time to expand their online frontiers.
We’ve teamed up with Mad About Soccer’s crew to expand their online influence mainly via social media’s biggest platforms, working on dynamic and engaging ways to constantly showcase new products without explicitly selling them to consumers.
To reinforce the main objective of constantly showcasing new products without explicitly selling them to consumers, the team made a series of posters to promote matches, new releases and special promotions.