Espn Mag

Designing and coding the monthly sports digest for Latin America

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ESPN Magazine is a monthly digital sports publication distributed through new stands in the App Store and Play Store.

 

The team designed, coded and distributed the magazine in an app format working with LBO® Liberomedia. The app was served to all Latin American markets in both app stores, with Colombia an Mexico getting a special curated edition with special content for each country. Working seamlessly on image production and programming made posible amazing and engaging results.

Working not only on image and content production but also on programming made possible for amazing results. From planning to executing, the project represents what integral design means for us.

 

The idea of having content being organized in response of what the execution and real distribution was taken into account as a result of the study of previous magazines, and improving the way content was shown was at the cornerstone of the project itself.

The magazine was distributed for tablets and mobile devices, both having horizontal and vertical versions to adjust to the viewport’s orientation. In total, 4 versions for each magazine were produced on a monthly basis.

Next Project

Flowen

Retargetly

Working on a new identity and website for the largest Data Stack company in Latin America.

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Retargetly is the largest independent Data Stack company in Latin America. They approached us with the need of a new identity fitting for their plans of global recognition.

 

 

Focusing on brand identity at the core of the project, the main idea was to establish a clear direction for the company’s intentions. In order to discover what they wanted their brand to look like, first we needed to define what was the brand at it’s core. We’ve worked closely with Retargetly’s team to achive an identity that was truly theirs in focus groups that made everyone a part of the new identiy.

Created with Sketch.

Once the main drafts for the brand were drawn, we invited the whole Retargetly team to make their own version for the logo, and also create a tagline for the brand that was truly at the heart of what Retargetly stands for. Not too technical, not to intangible, that was our goal. At the end of the exercise we’ve made and established the main concept:

The re-branding included the website as well, for which we designed and coded. Working seamesly betweeen code and design, we were able to maintain the design standards set.