Working on a new identity and website for the largest Data Stack company in Latin America.


Retargetly is the largest independent Data Stack company in Latin America. They approached us with the need of a new identity fitting for their plans of global recognition.



Focusing on brand identity at the core of the project, the main idea was to establish a clear direction for the company’s intentions. In order to discover what they wanted their brand to look like, first we needed to define what was the brand at it’s core. We’ve worked closely with Retargetly’s team to achive an identity that was truly theirs in focus groups that made everyone a part of the new identiy.

Created with Sketch.

Once the main drafts for the brand were drawn, we invited the whole Retargetly team to make their own version for the logo, and also create a tagline for the brand that was truly at the heart of what Retargetly stands for. Not too technical, not to intangible, that was our goal. At the end of the exercise we’ve made and established the main concept:

The re-branding included the website as well, for which we designed and coded. Working seamesly betweeen code and design, we were able to maintain the design standards set.

Next Project

Mad About Soccer

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Mad About Soccer

Working with Miami's biggest soccer stores on their content and identity.


Mad About Soccer is a soccer store established in Florida since 2001. It has currently three stores in Miami and one in Wellington. Having grown big offline, it was time to expand their online frontiers.


We’ve teamed up with Mad About Soccer’s crew to expand their online influence mainly via social media’s biggest platforms, working on dynamic and engaging ways to constantly showcase new products without explicitly selling them to consumers.

To reinforce the main objective of constantly showcasing new products without explicitly selling them to consumers, the team made a series of posters to promote matches, new releases and special promotions.

Adventure Date

2015 — Currently working

Next Project

BA Pub Crawl

BA Pub Crawl

Getting that Buenos Aires night life feeling throughout graphics. Party taken seriously


The Buenos Aires Pub Crawl is a bar hopping company established in BA since 2007. Due to growing competition, they approached us to help them create engaging content for users and to promote their 7 day round party.


In order to make the voyage successful,  we decided that the company needed refreshing content to engage travelers and locals, and a new online platform that was user friendly in order to increase online event subscriptions.




The account presented a special challenge: how do you promote every day events without becoming spam? Engaging content was a must if younger audiences were the main target.


In order to connect with young audiences, the need for proper language, graphics and captions had to work seamlessly together, creating not only fun, but smart content.

Twice a month the company hosted special themed Pub Crawls, and for each occasion design systems were drawn.


These were implemented in social media— Cover, Profile and Post photos —, on the website and offline in A3 posters to be distributed in carefully researched hostels through Buenos Aires.

With the content in motion, the final step was to prepare the website to round up what the ads through social media encouraged the users to do: sign up for the Pub Crawl events.


The page seamlessly leaded users to know where the pub crawls where at the moment, with the possibility to sign up with a simple pop-up that had 2 easy steps to complete the registration.

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