The starting point
A programme with more than one way in.
Miranda Bosch Galería represents artists with a strong vision within Argentine contemporary art, and promotes them through exhibitions and fairs. Around the gallery it runs two programmes of its own: Acciones, which questions art, collecting and technology through virtual meetings and open calls, and Diálogos, where artists talk about how they create.
The question was how to show all of it online without turning it into a catalogue: a site where the gallery, its artists, its exhibitions and its programmes relate to each other the way they do in person.
The approach
The gallery as a constellation.
The home is the idea itself: a black centre, three orbits and points placed along them, beside a plain list with every section of the gallery. The image is the welcome, and the way in is never in doubt.
The same logic runs through the site. Each section has room to breathe, a large image and a short text, so a visitor can go from the exhibition on view to an artist, a talk or an open call without losing the thread.
Visual system
A serif voice, a sans to carry the work.
The name sits in heavy sans capitals. Section titles and the navigation list are set in a light, high-contrast serif that feels closer to a catalogue than a website, and the running text uses a clean sans.
Everything lives on a soft off-white, in black, so the works are the only colour on the page — along with the red of an open-call poster now and then.
What we built
Exhibitions, open calls and conversations.
Exhibiciones shows what is on view with a large image and a card with title, artist and dates, and keeps an archive below. Acciones puts the next open call first and the earlier ones after it, and Artistas, Diálogos and the gallery page each have their own space.
On phones the orbits scale to the width of the screen with the list above them, the menu folds into a single button, and a contact form is always one step away.